This Bar Saves Lives: A Textbook Example of Top-Notch Community-Building

The name says it all: This Bar Saves Lives. There’s no mistaking it for a normal health food bar company. This Bar Saves Lives has a simple but very powerful impact model: If you buy one, they donate a packet of life-saving food to a child in need. They’ve incorporated some of the Evolved Enterprise…

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What Dogfish Head Ales Can Teach You About Creating a Fun, Engaging Culture

Dogfish is a brewing company in Delaware that’s grown immensely over the years. In fact, they’re probably one of the bigger craft brewers in the US. That didn’t happen by accident – Dogfish has done a great job of defining their culture so they attract “off-centered” people who are aligned with their core values… and…

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How One Company Is Preventing Diet-Related Illnesses… With Vending Machines

At a recent Underground seminar, I met Andy Mackensen, co-founder of HUMAN Healthy Vending along with and Scott Kelly. I was really impressed with the way they’re incorporating their big WHY into their business. It’s an exciting example of how having a cause can help focus your business. HUMAN Healthy Vending is also a really…

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How to Get to the True Essence of What YOU Really, Really Want

Let’s face it, as entrepreneurs are identities are usually very much tied up into our businesses. Or even our self worth equals our net worth. A big part of a YOU’volution is negating that equation, self worth ≠ net worth. Here’s a compelling blog post about The Maverick Who Sold his Aston Martin or What…

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Use This Core Psychological Trigger To Get Your Customers To Grow Your Business For You and Become Raving Fans

As humans we’re hardwired with the desire to belong to a tribe. What do I mean? As human beings we are still social animals. We’re driven by a powerful biological instinct to want to be a part of something bigger than ourselves. We feel more fulfilled inside a community and when we’re surrounded by people…

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Legendary Legacy with Jordan Guernsey – The Light Inside: Truth in Business, Life and Love

My friend Jordan Guernsey passed away on December 8th. He was 30 years old. Yes, way too young. As Jordan was in very late stages of melanoma, he agreed to this private interview in his home as a way to further his legacy and share some of his insights with the world. As a Maverick1000…

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