Legendary Legacy with Jordan Guernsey – The Light Inside: Truth in Business, Life and Love

My friend Jordan Guernsey passed away on December 8th. He was 30 years old. Yes, way too young. As Jordan was in very late stages of melanoma, he agreed to this private interview in his home as a way to further his legacy and share some of his insights with the world. As a Maverick1000…

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Why Shark Tank’s ‘Mr. Wonderful’ is woefully wrong

I get it. Kevin O’ Leary AKA “Mr. Wonderful” has his shtick. He’s got great sound bites and plays a somewhat ‘mean’ character on TV. But this time he is flat out wrong… Kevin was presenting at Inc. magazine’s Iconic event in DC last week, and I’m always interested in hearing from business successes. He…

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Unconventional Methods for Effective Self Management and Conscious Creativity

What’s it take to build a tiny 4 person upstart and grow it to a community of 8 interconnected businesses with 600+ employees doing over $45 million? Perhaps some business savvy, quality execution and marketing skills…but the real ‘secret’ is something else altogether… According to Ari Weinzweig, CEO and co-founding partner of the Zingerman’s Community…

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How to Create Zealots, Super Fans and Big-Time Brand Advocates

In today’s ultra-transparent and interconnected world, it’s worth paying attention to how you can create super fans and get brand advocates working for you. Your ultimate goal is for your customers to identify so strongly with your brand that they’d actually want to tattoo it on their bodies (think Harley-Davidson, Jack Daniels, and Apple). What…

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