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3 Story Fails and Why Smart Entrepreneurs Continue to Make Them

I’ve intensively coached over 50 entrepreneurs in the last couple of years, one-on-one, to masterfully tell the origin story of their business or their current endeavor. I start every coaching session with the same line: “Okay, so tell me your story.” Without fail, after hearing each person’s story, my reply is almost always the same……

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What’s Your Story? Two Secrets To Uncover Your Killer Business Story

“So, tell me your story.” That’s how I begin many of my coaching sessions for people who want to craft and tell their story better. But more importantly, it’s basically the internal question customers are asking you when they encounter your business nowadays. “So, what’s your story?” Trust me, you’re not alone if the prompt…

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