“How A Flying Bowl Of Cereal Changed My Life For The Better (And Maybe Yours Too)...”
Join the Evolved Enterprise mission to change the way business is played.
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I soon realized the book could be a “seed” planted to share this new operating system.
I was filled with a sense of awe at the incredible results the first readers report having as a result of doing authentic good for the people in their marketplace.
And that’s why I originally committed to giving away 10,000 copies at my cost.
After those flew off the shelves, it became clear after the initial launch of Evolved Enterprise, there would need to be an expanded and updated edition as the concepts were being discovered by a wider audience. A forward-thinking business book publisher and I partnered to make this new, revised edition something truly special. We doubled down on refining, perfecting, and clarifying the concepts to apply to just about any small- or medium-sized business.
And the revised edition is available at bookstores around the country or online -- but I have another idea for you...
Maybe you’re inspired by a particular problem - that you can solve…
Take Bombas Socks for example…
The founders, David Heath and Randy Goldberg, saw a news release that stated socks were the No. 1 most requested clothing item at homeless shelters.
The two of them took that as a personal challenge to make a difference by building a better sock and to donate one pair to a homeless shelter for every pair sold.
That little idea turned into $2 million in sales in just over one year, and it is continuing to grow at an accelerated clip.
They estimated it would take 10 years to get to a gigantic goal of 1,000,000 pairs donated -- they shattered that figure by doing it 8.5 years sooner! As an Evolved Enterprise, they were able to significantly increase their success by developing a community of fans who cared about spreading their message of doing good – plus it helped attract celebrity investors and partners like Daymond John from TV’s Shark Tank. (Remember I said celebrities are attracted to Evolved Enterprises?)
And as Bombas has grown, their culture of impact continues to be baked in. The founders and their staff, which is now up to 15, take one day a month to volunteer at a shelter, at a soup kitchen or with one of their hundreds of giving partners.
Here’s another example...
In 2012, the founders of Barnana struck on a solution to a problem many never even think about...
“spotted “ bananas going to waste...
Farmers typically lose 20% or more of their crops to “ugliness.” People just don’t tend to buy spotted bananas.
They now buy over 11 million of the imperfect organic fruits and “upcycle” them as tasty chips.
Barnana is now growing at well over 130% annually while making use of a resource otherwise headed for a landfill!
In the same spirit, the motive behind Coffee Flour is to make use of the billions of pounds of discarded coffee fruit that is a byproduct of the coffee industry.
The result: a tasty, nutritious flour that can be used for baking, cooking, and making beverages. It’s high in fiber, protein, and antioxidants as well as being a non-GMO food that is naturally gluten-free. Coffee flour is a perfectly versatile ingredient, and it also helps create jobs for farmers and protects the environment.
Listen, all of this is just a snippet from countless examples of how to re-think, re-imagine, and, most importantly, re-invent your business to deliver meaningful impact, deeper fulfillment, and even greater profits.
The main takeaway from all the business examples above is that there are a MILLION great ideas out there just waiting to come to life and hundreds of ways to build or grow your business in a way that authentically makes the world a better place.
The combination that YOU come up with will be yours alone, and the problems that your business solves for the world will become part of your legacy and greatest work.
Let’s do it together by being part of something else really special.
All the best,
P.S. I literally just got this email from a long-time colleague as I was drafting the final version of this letter to you:
Pretty cool, right? 1,000 people had their lives changed from just a small tweak and now he’s got an entire new way of doing business that’s more engaging for everyone involved. That’s why I love this so much.
He followed up with this video reporting on his results:
And Kacper was so impressed with the results he even provided a second follow-up video:
And followed up again with these results -
And your purchase and support can be a significant turning point in your business and your life and also help so many others too. I hope you’ll join us in changing the way business is played!