I am absolutely fascinated by Sally Hogshead, and once you hear her story, I believe you’ll be fascinated by her too. We actually had the pleasure of interviewing her while we all got soaked in a rainstorm at Camp Maverick… be sure to catch the interview below.
Sally and David outside… smiling while in the middle of a torrential downpour
Sally is a straight up LEGEND in the advertising world. At the start of her career, she skyrocketed to the top of the advertising elite while writing commercials that fascinated millions of consumers for mega-brands such as Nike, BMW, Coca-Cola, Godiva… you get the idea.
At the age of 24, she was the most award-winning copywriter in the U.S. and opened her first ad agency at age 27. Her work still hangs in the Smithsonian Museum of American History. She frequently appears in national media, including NBC’s Today Show and the New York Times.
Sally believes the greatest value you can add is to become more of yourself. Because of this belief, she has created the Fascination Advantage®, the first personality assessment that measures how others perceive you.
After researching over 600,000 people, her algorithm can pinpoint your most valuable differentiating traits. Unlike Myers-Briggs or StrengthsFinder, this test doesn’t measure how you see the world – but how the world sees you.
Her recent book, How the World Sees You, was a #1 Wall Street Journal bestseller. Sally is one of only 200 professional speakers since 1977 to be inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.
If it isn’t obvious by now… Sally Hogshead is far from your ‘typical’ iconic entrepreneur… she’s downright DIFFERENT. Her innately exuberant uniqueness stems from a childhood where she had to learn how to be different at a very young age in order to stand out in a family with siblings who were Harvard graduates and Olympic Gold Medalists.
What’s beautiful about this story is that she’s built an admirable, monumental career on these revolutionary principles she learned in childhood that shaped the person she’s now become… and she’s empowering millions of people around the world to do the same by simply encouraging them to give themselves permission to be their authentic, transparent, vulnerable, unique selves.
I learned a lot from the time I spent with Sally at Camp Maverick… and one of the most valuable things was getting to discover more about my own gifts through the lens of her and Yanik.
Sally, Yanik, and I all share the personality archetype of “The Catalyst”, and they also happen to be two of the most inspiring mentors in my life. The things I admire most about them: their purposeful passion, out-of-the-box creative leadership, unique innovative brilliance, etc. are also reflections of those qualities in myself.
The Fascination Advantage Personality Test gave me some surprisingly deep insights into how others perceive me that boosted my confidence and belief in myself, as well as super practical tips to implement for greater results in my personal and professional life
Sally says: “To become more successful, don’t change who you are — become MORE of who you are… …instead of focusing on strengths, highlight your differences.” Here at Evolved Enterprise, we couldn’t agree more.
In fact, we believe so strongly that this message is absolutely ESSENTIAL to entrepreneurial success and fulfillment, we’ve actually designed an entire course around it, in which participants will get an exclusive live lesson and personal Q&A with Sally herself, along with many other marvelous marketing mentors!
Sally also says: “Attention is the ultimate form of currency… [and] …every time you communicate, you are either adding value or taking up space.”
Let that sink in for a moment… We’ve already heard from Kimbal Musk that “trust is the currency of our generation”, & now we’re coupling that with the affirmation that “attention is the ultimate form of currency”.
Thus, it’d be reasonable to conclude that a primary function of all business marketing, messaging, sales copy, branding, etc. ought to be building as much trust and positive attention as possible to ensure success.
“Business as usual” sales and marketing tactics typically leverage fear and negativity to manipulatively captivate the attention of the reader and convince them to trust the seller, handing over their money for the fear mongering marketers to “solve their problem”.
As we learned from Brian Smith, Oren Klaff, and now Sally herself,
the future of marketing and sales is in the “Evolved” approach: using the ATV principles of Authenticity, Transparency, and Vulnerability to generate trust and attention in a more organic, “heart-centered” way.
Reflecting upon Sally’s declaration, it begs the question… in the game of business: are you adding value, or simply taking up space?
Whether you’re a seasoned entrepreneur, marketing maven, or just starting to build the foundation of your Evolved Enterprise, I guarantee that our new course “Evolved Expression: Authentic Copywriting Masterclass & Digital Workshop” contains precious, practical wisdom to empower you to accelerate your growth, elevate your income and massively amplify your impact in the world…
… and to have FUN doing it, while actually becoming MORE of yourself!
As Sally says: “Different is better than better”. Evolved Enterprise is proud to be different, and this course is designed to be a truly game-changing testament to that commitment.
While the rest of the business world does the same old Zig, we invite you to join our movement as we keep on zagging 😉
PS – As you might expect… Sally is super unique and creative… here are some of her “Hog-isms” to refer anytime for inspiration, there are some real gold nuggets in there!
David
