How Great Companies Get Their Mojo From Maslow

If you’ve read Evolved Enterprise, then you know there are several key books that were critical to my thinking. One of my favorites is PEAK, written by my friend Chip Conley.

This year actually marks the 10th Anniversary of PEAK (and coincidentally Maverick too).

Chip Conley was the founder of the 2nd largest boutique hotel group, Joie de Vivre (meaning joy of life). And going through tough times he turned to Abraham Maslow’s ‘hierarchy of needs’ to create a system that consistently made his business thrive…for everyone.

I had the pleasure of interviewing Chip recently for the Maverick book club and I wanted to share his updated concepts with you here… 


If you liked the interview…

Check out this quick video where Chris Hay shares a little known revision that Maslow made to his hierarchy, and how this one little tweak can help you achieve breakthrough self-actualization in your personal life and truly transcend your market as an Evolved Enterprise.


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