Creation Done Right: How LSTN Seamlessly Integrates Their Product and Cause Together
A cool example of Creation done right is a company called LSTN Sound Company (pronounced “Listen”.) LSTN puts their bigger purpose front and center in everything they do, and it’s seamlessly integrated with the products they sell. They regularly team up with the Starkey Hearing Foundation as a cause partner – and that’s on full…
Use This Core Psychological Trigger To Get Your Customers To Grow Your Business For You and Become Raving Fans
As humans we’re hardwired with the desire to belong to a tribe. What do I mean? As human beings we are still social animals. We’re driven by a powerful biological instinct to want to be a part of something bigger than ourselves. We feel more fulfilled inside a community and when we’re surrounded by people…
How to Evolve From a Transactional Business to a Transformational or Even Transcending Business Forever
There’s no doubt – we’ve come to a significant moment… What’s worked before is no longer an option. It’s time for Maverick entrepreneurs, visionary creators, change makers, and impactful leaders to rewrite the rules of business for the 21st century. In fact, I predict that businesses without a core impact will be at a competitive disadvantage…
Legendary Legacy with Jordan Guernsey – The Light Inside: Truth in Business, Life and Love
My friend Jordan Guernsey passed away on December 8th. He was 30 years old. Yes, way too young. As Jordan was in very late stages of melanoma, he agreed to this private interview in his home as a way to further his legacy and share some of his insights with the world. As a Maverick1000…
Why Shark Tank’s ‘Mr. Wonderful’ is woefully wrong
I get it. Kevin O’ Leary AKA “Mr. Wonderful” has his shtick. He’s got great sound bites and plays a somewhat ‘mean’ character on TV. But this time he is flat out wrong… Kevin was presenting at Inc. magazine’s Iconic event in DC last week, and I’m always interested in hearing from business successes. He…
Unconventional Methods for Effective Self Management and Conscious Creativity
What’s it take to build a tiny 4 person upstart and grow it to a community of 8 interconnected businesses with 600+ employees doing over $45 million? Perhaps some business savvy, quality execution and marketing skills…but the real ‘secret’ is something else altogether… According to Ari Weinzweig, CEO and co-founding partner of the Zingerman’s Community…
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